Package Review 2026

If you’re trying to find your next e-mail marketing platform, and you’re curious if Kit is ideal for you, well, you’re in the best location! Here’s our thorough Kit evaluation for 2026, which will cover:

• What Is Kit?
• Why do I require an e-mail provider (ESP)?
• The rebrand from ConvertKit to Kit
• Package Features
• Set Pricing
• Secret Benefits of Kit
• Disadvantages of Kit
• Package & & Email Marketing: More Resources to Read, Listen & & Learn

What is Kit?

Package is an e-mail company (ESP). Basically, it’s an innovation service that lets you send out e-mail projects to a list of customers. Package is among actually numerous ESPs out there, and– complete disclosure– it occurs to be the one we choose and utilize at SPI.

We’re prejudiced, we can still be unbiased! In this post, we’ll cover the functions, advantages, and downsides of Kit as we see them, to assist you choose if it’s the best ESP for your service.

Email marketing method: Why you require an ESP

If you’re reading this, you may currently understand what an ESP is and why you require one. In case you do not, an ESP is the most crucial piece of innovation to support your e-mail marketing technique.

Email marketing is among the most effective techniques to construct relationships and market your services and products to your audience. Let’s speak about why that is.

In its many fundamental type, e-mail marketing includes you sending out e-mails to a group of individuals who’ve picked to speak with you by “subscribing” to get e-mails from you. You might technically utilize a basic e-mail program like Gmail to achieve this– however we do not suggest itdue to the fact that you’ll rapidly discover it inadequate (and due to the fact that your individual e-mail account will get flagged as spam if you send out a lot of e-mails from it!).

As your organization grows and more individuals register for get your e-mails, you’ll desire the capability to do more advanced things with your e-mail marketing, like personalizing the e-mails individuals get according to their interests, and utilizing reports and analytics to identify what’s working well or not.

You likewise require to ensure you’re appreciating individuals’s personal privacy and not spamming anybody. An e-mail provider likewise assists you to remain in compliance with federal government policies all over the world, such as the CAN-SPAM act in the United States, the General Data Protection Regulation in the European Union (GDPR), and the Canada Anti-Spam Law (CASL).

Things can rapidly leave hand without the aid of a devoted e-mail marketing platform. That’s where an ESP like Kit can be found in.

Okay, let’s enter into the nitty gritty of Kit’s functions!

Psst … Want to grow your e-mail list and discover effective division and automation methods that permit your service to work on its own? Take a look at the Email Marketing Magic course

Set functions

These are the crucial functions of Kit, arranged by how you’ll utilize them.

Sending out e-mails

• Autoresponders/drip projects( series): Send out a series of pre-written e-mails instantly to a particular sector of customers on your list, activated by a particular occasion or action, with the goal of directing them to take a particular action.
• Broadcast e-mails: Send out basic statements or one-time e-mails to your customers on a particular date.
• CAN-SPAM, GDPR, and CASL compliance: CAN-SPAM, GDPR, and CASL are laws that set the guidelines and requirements for business e-mail messages, and offer receivers the right to have you stop emailing them– so compliance is essential!
• Dynamic (individualized) e-mail material: Your e-mail material can show various text or images, according to your consumer division.
• Responsive e-mail design templates: Ready-to-go e-mail styles, along with the capability to develop your own customized design templates. Package instantly formats your landing pages for numerous gadgets, such as desktop and smart phones.
• WYSIWYG e-mail editor: The integrated e-mail editor lets you see how your e-mail will look with your design template’s styling used while you’re composing it.

Gathering brand-new customers

• Custom-made responsive landing pages: Utilize the consisted of tool to rapidly develop a landing page to gather e-mail addresses. Set instantly formats your landing pages for numerous gadgets, such as home computer and cellphones.
• Embeddable types: Gather e-mail customers anywhere on your site by dropping in a Javascript or HTML kind, or by utilizing the WordPress plugin.
• Website home builder: Produce a site straight on Kit to release newsletters, host a digital shop to gather payment for one-time or membership items, and develop custom-made pages. Establish a landing page and gather payment for one-time or membership items best inside Kit.
• Visual automations: Package enables you to produce rule-based courses utilizing if-then reasoning, so that when a customer takes a specific action, you can send them pre-defined e-mails or include them to a sector.

Understanding your customers

• A/B screening: Set lets you check various subject lines for your e-mails, and instantly identifies the winner based upon their particular open rates.
• Reporting/analytics/ROI tracking: Discover how frequently your customers open your e-mails, click links, and total different actions.
• Segmentation/tagging: Segmenting your customers into various classifications (comparable to however more effective than other programs’ “lists”) permits you to send them e-mails that are much better customized to their requirements and interests.
• Surveys: Add surveys straight to e-mails to engage with and gather info about customers, which you can then utilize to construct sectors.
• Customer Signals: A brand-new function gone for Craft + Commerce in June 2026, Subscriber Signals is Kit’s customer intelligence item. It enhances your customer list with expert and social context (like function, business, place, and public social existence when readily available) and sets it with Kit engagement information– so you can rapidly find prominent or high-intent customers, develop smarter sections, and act (like tagging and targeted outreach) without doing manual research study.

Growing your earnings

• In 2022, Set Commerce was contributed to the platform, permitting users to attempt offering digital items to their customers by developing personalized item pages that can be embedded in your e-mails, together with automated sales funnels.
• The existing model of Kit likewise includes a website contractor. You can develop a site straight on Kit to release newsletters, host a digital shop to gather payment for one-time or membership items, and construct customized pages.

Getting in touch with and supporting other developers: The Creator Network

• In 2023, Kit introduced the Developer Networkwhich assists users assist their audience members to find other developers and get found in turn.
• You can likewise earn money for Creator Network suggestions you make through the appropriately called Paid Recommendations.

Broadening the platform’s abilities: App shop + MCP

• As part of the 2024 rebrand, they likewise released an app shopwhere you can discover custom-made apps to do more with Kit. The app shop will introduce with 5 apps: KitBoard (include CRM to your account), Wordsmith (turn YouTube videos into newsletters, SavvyCal (include reserving widgets to e-mails), Mighty (link your Mighty neighborhood and material with Kit), and SegMetrics (find out about how you get, engage, and transform customers).
• Set likewise uses a self-service app home builder to develop your own add-ons. (As of this writing, the service is presently in beta)
• Package launched their MCP in June 2026. Link Claude, ChatGPT, Gemini, and more straight to Kit so every AI analysis and action is individual to your organization and your list.

GAIN ACCESS TO PROFESSIONAL RECORDING SPACE: KIT STUDIOS

• Set Studios are expert recording areas offered totally free to all Kit clients on Creator or Creator Pro preparesWhether you’re taping a podcast, recording a YouTube video, shooting a course, or hosting a multi-person interview, the studios are totally established when you show up: cams, lighting, and microphones consisted of. The only thing you require to bring is an SSD external hard disk drive to tape your material on.
• With 3 places in 2026 and more preparation to open, Kit consumers can book time at studios in Boise, ID, Chicago, IL, and, most just recently, New York City, NY.

From “ConvertKit” to “Kit”: Behind the rebrand

. In summertime 2024, the business formerly referred to as ConvertKit formally ended up being Kit. The brand-new name was revealed in July throughout the Craft + Commerce Creator Conference and went reside in October.( They had actually formerly rebranded to Seva in 2018, however substantial unfavorable feedback to the brand-new name triggered them to go back to ConvertKit up until this year.)

The modification to Kit was more than a name modification, however, due to the fact that the business released a number of huge brand-new abilities to their platform. We covered a few of the brand-new functions in the area above, however here are the highlights:

• An app shop where designers can produce add-ons to enhance Kit’s abilities
• A main information center with improved reporting
• A broadened Creator Network to assist users discover brand-new cooperation partners

Package likewise made a point of rebranding in public by sharing details about the rebranding procedure through blog site updates, live-streamed style sessions, and a four-part YouTube mini-documentaryThis openness provides an intriguing insight into the business’s thinking. And we believe it’s a clever relocation provided how their previous rebrand went.

With that out of the method, let’s speak about rates.

Set rates

For a very long time, Kit just provided paid strategies. In December 2019, the business revealed a brand-new complimentary tier if you have less than 1,000 customers. They just recently broadened the totally free tier to consist of developers with as much as 10,000 customers

Here are Kit’s prices choices since August 2026:

Set FREE Plan

• $0/month for approximately 10,000 customers

The Free strategy consists of:

• Limitless landing pages and opt-in types
• Endless e-mail broadcasts
• Audience tagging & & division
• Offer digital items

Set Creator Plan

• $33/month for as much as 1,000 customers (paid every year; $39 if paid regular monthly)
• $50/month for approximately 3,000 customers (paid yearly; $59 if paid regular monthly)
• Tiered rates as much as $1,916/ month (paid every year; $2,299 if paid regular monthly) for approximately 400,000 customers

The Creator strategy consists of:

• All the functions of the totally free strategy
• Endless Visual Automations
• Endless e-mail Sequences
• Set MCP
• A/B guinea pig lines
• Study customers with surveys
• Get rid of Kit branding
• SMS marketing
• Apps & & combinations
• RSS projects
• 24/7 e-mail & & chat assistance

Set Creator Pro Plan

• $66/month for as much as 1,00 customers (paid every year; $79 if paid month-to-month)
• $99/month for approximately 3,000 customers (paid each year; $83 if paid month-to-month)
• Tiered rates approximately $2,166/ month (paid each year; $2,599 paid regular monthly) for as much as 400,000 customers

The Creator Pro strategy consists of:

• All the functions of the Creator strategy
• Customer Signals
• Engagement analytics
• Unrestricted users
• Insights control panel
• Deliverability reporting
• Customer engagement scoring
• Collective modifying
• A/B guinea pig lines & & material
• Facebook custom-made audiences
• Newsletter recommendation system
• Modify links in sent out broadcasts
• 24/7 top priority e-mail & & chat assistance

Both the Creator and Creator Pro prepares deal a 14-day totally free trial so you can see if it’s best for you before dedicating.

We’ll keep this post upgraded with the current Kit prices, however you can likewise go to the prices page on the Kit site

Let’s enter the factors we like Kit next!

Advantages of Kit

We’ve utilized Kit to power Smart Passive Income’s e-mail marketing for a number of years. Because time, we’ve discovered it to be the perfect ESP for our requirements. We likewise believe it’s an excellent option for a series of business owners and digital developers searching for a robust, feature-rich e-mail marketing platform.

From where we sit, the power of Kit falls under 2 primary classifications: user advantagesand audience advantages

Set gain from the user’s perspective

Package has whatever an entrepreneur requires to get up and running rapidly:

• You can gather e-mails.
• You can establish a basic landing page to gather e-mails.
• You can offer items (one-time purchase or membership).

These functions enable somebody to begin offering even while they remain in the procedure of establishing a site elsewhere. It likewise makes it simple to carry out on among the primary lessons in our Smart From Scratch course: utilizing offering as an essential action in the idea-validation procedure.

Second, the Kit group developed their platform to grow with the elegance of the user. When you begin, you most likely simply wish to gather e-mail addresses and send out e-mails. As you grow, you’ll desire to begin customizing your message and segmenting your audience. At that point you can benefit from things like automations and vibrant material. As you and your organization end up being advanced, the Creator Pro Strategy is your next action– you will not need to change to a various e-mail provider 5 years down the roadway. This sets Kit apart from some other ESPs, especially Mailchimp.

Some individuals discover Kit a bit challenging (see Drawbacks listed below), however if you’re rather tech-savvy we believe it’s quite friendly. In specific, we like the ease of access of Kit’s automation home builderwhich lets you develop automations in an uncomplicated, direct method.

We attempted Infusionsoft for a year and discovered its automation contractor ingenious however frustrating. You needed to currently comprehend how automations work, in addition to the different signs typical in automation home builders. We discover Kit’s automation home builder, on the other hand, makes it simple to string automations together in a sophisticated method. With numerous design templates to pick from, establishing an automation for the very first time is simple for any user.

We likewise like Kit’s technique to customer managementWith Kit, all your customers enter into one huge swimming pool; there are no lists. Rather, customers can be taken into sections by appointing them associates utilizing tags and customized fields. These let you treat your customers as distinct human beings with various requirements; not all customers are produced equivalent. The other advantage of the method Kit deals with customers? You’re just charged when for each distinct customer, unlike some other ESPs.

Package’s just recently released Creator Network is likewise a huge plus in our eyes, from both a business-building and community-building point of view. It permits you to grow your customer base while likewise cultivating connections with other business owners and developers.

Lastly, if you’re moving from another ESP like Mailchimp or AWeber, Kit uses a complimentary migration service that can take a few of the headache out of changing.

Set advantages for your audience

Package provides you the chance to customize your messaging to your audience. You can have as numerous kinds and landing pages as you desire. You can have as lots of tags, customized fields, and sectors as you desire. You can be as particular in speaking with your audience as you wish to be.

As you gather details about your audience, you can begin to section customers so you do not trouble individuals with things they aren’t thinking about. Package makes it simple to gather information about your audience along the method, and you aren’t punished for that through greater expenses, as you would be with a list-based e-mail platform.

Downsides of Kit

No service is best, naturally. Here are a few of the disadvantages we and other Kit users have actually discovered.

• Reasonably high knowing curveThe user interface can be a little frustrating for a novice. Maximizing all of Kit’s functions– like division, tagging, and automations– needs some knowing (and possibly coding). You can reduce this finding out curve by following their Getting Started video series, As the rest of the material on their efficient assistance website
• No list-based companyWe like the method Kit lets you arrange customers utilizing tags (and does not charge you for replicate customers, as we pointed out above), the absence of a list-based company system can be puzzling if you’re coming from other platforms. Gradually, however, we believe you’ll discover this system more versatile than handling lists.
• Barebones e-mail and landing page design templatesPackage needs CSS coding to produce customized innovative e-mail design templates and landing pages beyond the consisted of alternatives. Some users report that the e-mail style tool can be buggy.
• Analytics might be more robustThe complimentary and Creator strategies do not use the very same innovative deliverability reporting, customer scoring, and analytics functions of the Insight function that the Creator Pro strategy deals, that makes sense however might be a trouble to some users.

Fortunately, among the previous downsides of Kit, that there was no totally free choice, hasn’t held true because 2019. This totally free tier makes Kit equivalent at the entry level to other popular ESP choices like Mailchimp.

This is by no implies a disadvantage, however as Kit continues to broaden its offerings to consist of things like the Creator Network and Kit Commerce to its core e-mail marketing abilities, there’s an opportunity that the platform’s worth might get spread out thin. To be clear, we do not believe this is going to take place and have a great deal of self-confidence in Nathan and the Kit group, however it’s worth remembering.

Our huge takeaway on Kit

With the current updates, Kit is coming closer to being a one-stop buy developers who wish to grow, support, and offer to their audiences with a platform that’s mostly all set to utilize and automatable. If you’re trying to find your very first or next e-mail marketing platform, we believe it’s an excellent option for growing your audience and increasing your earnings while maintaining innovative control over what you put out into the world!

Set & & e-mail marketing: More resources to check out, listen & & discover

There you have it– our evaluation of Kit’s e-mail marketing platform! We’ll leave you with a couple of more resources if you’re curious about Kit, or wish to dig even more into e-mail marketing.

Set [Full Disclosure: As an affiliate, we receive compensation if you purchase through this link.]

SPI 825: Behind the Scenes of a Major Rebrand & & Lessons Learned After a Hard Fail— my discussion with Kit CEO Nathan Barry about setting his business’s sights on more enthusiastic objectives with the rebrand.

What Is Email Marketing? + Best Practices: An SPI How-to Guide

Email Marketing Magic Course

AP 0712: How Do I Migrate an Email List from AWeber to Kit?– Smart Passive Income

Why I Switched from Aweber to Infusionsoft to ConvertKitI hope this post has actually been handy in choosing whether Kit is the ideal ESP for your company. Whatever e-mail marketing platform you pick, absolutely nothing is more vital than having the best e-mail marketing technique, so make sure to have a look at our important guide to email marketing and think about the Email Marketing Magic course if you desire more hands-on assistance with your e-mail marketing, offered inside the SPI Community. Best of luck!